Scott Martin has been a marketer for 25 years across branding, strategy, advertising, and execution. After working with tons of high-profile national brands, he was tired of businesses without soul that continued to throw money at advertising without measurable impact on the bottom line. He needed a creative outlet for his personal passions so Heliskiing Canada and Catskiing Canada came to be, to help market those industries and to experiment with producing content through blogging, social media, and film.

Scott is the founder of Groundswell Origins, a Sustainable Growth Marketing Boutique Agency that supports growth-minded entrepreneurs on the foundational, forward-thinking, and sustainable parts of their business.